The subtle art of giving a F*ck

When we started the Center for Barefoot Massage, we set out with some high expectations for ourselves.

the-subtle-art-of-giving-a-fuck

We had the vision to teach our style of ashiatsu to massage therapists, and we wanted to back it with not just quality content in classes, but more importantly, high quality substance to every aspect of the company.

We wanted to make sure that our faculty is in touch with their students, the community, and the massage industry so that we keep it real.

high-standards-in-barefoot-massage

We want you to learn FasciAshi from someone who uses the technique every week. We want you to study under someone who leads their practice and massage business by example. We want to train therapists in person, look them in the eyes, touch them with our SOLES, and pass our knowledge onto the next generation of barefoot massage therapists. We feel that a person shouldn’t own a massage continuing education company if they aren’t teaching and practicing the work themselves – so we continue to do “all the things” for you every day.

The integrity level of every member on our sometimes overwhelmed, busy team shows through in their passion for the work they each present. You’ll feel it embedded within FasciAshi as you personally grow with the technique. We hope to raise the standard on barefoot massage education, and to help support the massage industry rise to great heights. (And I’m not just being ‘punny’ and talking about stepping up onto a massage table here, folks!)

What’s the difference between us and other barefoot massage training?

 

This is a question we’ve been getting a lot lately–not only from people wanting to learn barefoot massage, but also from those who are intersted in teaching. What’s the difference between FasciAshi from the Center for Barefoot Massage and Ashiatsu from other programs?

Intuitive versus a routine

There are many differences such as how we teach educated, intuitive myofascial work with the feet versus a routine. Through many years of our own busy barefoot massage practices and teaching, we have found that massage therapists find routines to be lackluster and not as effective as intuitive massage. They want to be able to use their skills they already have and translate that into using their feet, and we offer that in our program.

The Center for Barefoot Massage is working to change the caliber of barefoot massage therapists. Our technique differs in that we focus on a myofascial approach to ashiatsu, which is where the “FasciAshi” name comes in – do you see the “fascia” in our name? That was punny, but deliberate.

Anatomy driven

We are challenging our alumni to refine their palpation skills and recognition of anatomical structures, to consider theory into the application of strokes, to understand why each stroke exists, so that they develop critical thinking skills and creativity in their work- rather than applying a prescribed, memorized protocol of luxurious barefoot effleurage strokes.

Each of our classes builds upon the last, progressively moving into more detail as the dexterity, strength and focus of the practitioner deepens. We are developing specialized tracks of classes, to help our alumni funnel their ashiatsu training into a niche within a niche – such as sports and clinical barefoot massage.

Our certification program is no joke-the written test is hard, our therapists tell us, and you have to prove your skills.

No online teaching of ashiatsu

Another huge difference is that we do not offer, support or endorse online/video/e-learning courses in any technique.

We, and a large population of barefoot massage therapists, do not believe that the quality, understanding or safety of the application would be maintained through anything other than live, in person, “feet on” training.

If you ask any of our alumni, they all respond with a vehement, “NO!” on the subject of learning online.  

“1st Time, no way. I need to see it, give it and receive it to understand what the client is experiencing. I also want to have an experienced instructor to make sure I’m not hurting myself or my client with improper technique.”

“I WAS JUST GOING TO MESSAGE YOU ABOUT THIS!!!!! THIS IS THE WORST IDEA EVERRRRR!!!! Grad corner vids~great and helpful idea. I love the idea of having access to a visual reminder of the strokes and the aspects of ABC muscle(s) I’m working on. BUT… An e-learning course for newbs?!? All I can say is that I’m 5 years deep into barefoot massage, about to take my seventh training, and I STILL feel like I need in person guidance and foot refreshers (haha…I’m obsessed…?). Online learning for newbs=injuries. Thumbs down. TWO THUMBS DOWN! Allll the thumbs down!!!”

For Massage Therapists only

Our mission is to teach our courses only to massage therapists, not to people outside the profession. We disagree with training those who do not professionally work within the massage therapy scope of practice (acupuncturists, movement workers, yoga teachers, chiropractors, etc.)

Moving barefoot massage techniques into a respected position within the field of massage therapy, and for the massage industry itself to be recognized for higher standards in live continuing education for massage professionals, is super important to our barefoot massage team.

We disagree with certifying therapists who have never felt or physically demonstrated the work on an instructor. Other providers in the barefoot massage field will provide CE hours, certification, training, and even grant instructor status, to someone who has never stepped foot in an ashiatsu classroom. 

We won’t, because we believe in the gift of learning through hands-on (feet-on!) practice and continually working to improve our skills in not just massage but in teaching as well.

Our post-class support

A lot of massage therapists struggle with marketing their new technique, feeling confused about how to work with someone’s unusual contraindication, and feel like they don’t have anyone to talk to about it-especially if they live in a town or city with no other barefoot therapist.

Our private Facebook Tribe has got you covered–it’s super interactive and has amazing community support with quick responses from instructors. We have a membership site with downloadable forms, marketing tools, and perhaps most importantly, videos to recap what you learned in class. The post-class support is phenomenal.

Because our goal is to enrich the massage community as a whole, we blog and post videos on a regular basis. This takes a lot of time and effort on our part.

But we do it because we are here to help therapists grow to have long and profitable careers. We know that people need your skills.

Our past experience

Mary-Claire and Jeni have both been not only instructors, but also instructor trainers, loyal supporters, and practitioners of another brand’s technique for many years. Along with MC’s husband Paul (also a business partner at the Center for Barefoot Massage), the three of us have worked in positions ranging from upper management, social media directors, ad design and implemention, graduate services and assistants to the founder of that other company over the years. 

We know the other company’s strokes from every class inside and out – Mary-Claire and Jeni were the instructor trainers – we used to teach other skilled ashiatsu therapists how to teach that work. Although that founder has a wonderful legacy and is the founding lineage of westernized barefoot massage, it was developed and has always been presented with the intention that it is a deep luxurious massage, a barefoot effleurage routine aimed at the spa industry, marketed as “the deepest most luxurious massage on the planet”.

We left that company due to many of the reasons stated above and formed the Center for Barefoot Massage to move forward with our passion to maintain a safe, strong and progressive form of modernized, researched and educated technique.

We feel that the FasciAshi technique offered through the Center for Barefoot Massage is a strong new addition to the barefoot massage education.

Our team specializes in barefoot massage

We are proud to have formed a collective consciousness of barefoot massage specialists. Our instructor team is full of entrepreneurs who have used ashiatsu and other barefoot massage techniques in their own businesses, and have seen success with it through their clients, through their staff, and through themselves. In fact, on our blog and YouTube channel, we post weekly at a minimum with helpful tips we’ve learned through our years of practice so that new barefoot therapists can excel even faster.

The strokes we teach have been tried and tested and are continually put into practice by the FasciAshi instructors and their staff of massage therapists. This isn’t the same material developed 20 something years ago. We’ve come together and combined our experience, knowledge and research into something that we’ve seen to adapt to a variety of practitioners in all shapes and sizes, while showing excellent outcomes with our clients – and it’s still evolving! 

We invite you to follow our social media pages (YouTube, TwitterFacebookand Insta) and read our blog posts to catch up on the point of views, tips, and bits of knowledge we’ve been sharing.

We’d LOVE for you to see and feel the difference in our approach, our technique, our support and our educational materials by attending a live course.

Barefoot Massage Open: Ashi-Challenge 1.5

It’s finally WEEK 5 of the Barefoot Massage Open ashi-challenge!  You’ve started a massage at the clients feet. You’ve used your non-dominant foot for 20 minutes straight. You’ve began a massage with them face up. You’ve done an ENTIRE MASSAGE APPOINTMENT in the side-lying position.  What now? What game changing difference can you POSSIBLY add to your barefoot massages?

Patience, Padawan. Read on to find out.

I think you’ve shown yourself to be tough enough to challenge the way you massage over the last 4 weeks. I’m sure asking yourself “but why?” in every move you make is becoming more second nature.  Just you wait…. there’s SO.MUCH.MORE.

The goal all along has been for you to get out of your little shell and try something NEW. Our main focus with FasciAshi is for you to make this ashiatsu intuitive, but also educated. Your inner wisdom shines through when you are able to contemplate WHY or HOW your massage strokes work, and then put that $#!+ into action!

Barefoot Massage Open: Ashi-Challenge 1.4

Massage Challenge, WEEK 4. Have you been keeping up with our first annual Barefoot Massage Open, a weekly massage challenge for ashiatsu therapists?! You got this, we’re over half way through. This week WILL make or break you, though. Are you still tough enough to continue to challenge the way you massage!? Are you questioning WHY you do what you do during each massage?  Do or do not, there is no try: and this time there is no crying back to your mom, either – cuz the Week #4 challenge ain’t your momma’s ashiatsu!!!

Last week you started your massages with the client face up. How was it?! Are you feeling more confident in your work?

Just wait till you do a week of what we are about to put you up to. You will be hard-core after this. If you aren’t yet trained in ashiatsu strokes that pertain to this weeks challenge – then use your hands. (And go take the Intermediate FasciAshi class already! You are missing out!)

BAREFOOT MASSAGE OPEN: FIVE WEEKS – FEB. 22-MARCH 26

1.1- Feb. 22-26 Start the massage at the clients feet #FeetFirst #AshiChallenge1point1

1.2- March 1-5 Use your Non-Dominant Foot for 20 consecutive minutes #GoofyFoot #AshiChallenge1point2

1.3- March 8-12 Start with your client FACE UP! #GameFace #AshiChallenge1point3

1.4- March 15-19 Scroll down to see this weeks challenge! #NotYourMommasAshi #AshiChallenge1point4

1.5- March 22-26

Barefoot Massage Open: Ashi-Challenge 1.3

We are already 2 weeks into the first annual Barefoot Massage Open, a weekly massage challenge for ashiatsu therapists – and we’re about to step into WEEK 3! Are you feeling tough enough continue to challenge the way you massage!? Are you questioning WHY you do what you do during each massage? Put your game face on, cuz your massage game is about to get REAL up in week 3!

Last week we pushed you to use your non-dominant foot continuously for 20 minutes. How did it go?! Are you feeling a little more ambidextrous?

This week we do what your massage instructors have been telling you to do ALL. ALONG. The thing you’ve been afraid to do ALL. THIS. TIME.

Be like Nike: Just Do it.

If you aren’t yet trained in ashiatsu strokes that pertain to this weeks challenge – then use your hands.

BAREFOOT MASSAGE OPEN: FIVE WEEKS – FEB. 22-MARCH 26

1.1- Feb. 22-26 Start the massage at the clients feet #FeetFirst #AshiChallenge1point1

1.2- March 1-5 Use your Non-Dominant Foot for 20 consecutive minutes #GoofyFoot #AshiChallenge1point2

1.3- March 8-12 Scroll down to see this weeks challenge! #GameFace #AshiChallenge1point3

1.4- March 15-19

1.5- March 22-26

 

Barefoot Massage Open: Ashi-Challenge 1.2

Are you tough enough to challenge the way you massage? Can you question the way you think about WHY you do what you do during each massage? Step up to our 5 week massage challenge that will change your massage game.

Last week we had you start at the clients feet and see how that changes your perspective. How did it go?!

This week gives a shout out to the surfers who lead with the “wrong” foot. Once upon a time, a Disney artist drew Goofy surfing with a different than usual foot forward, and it’s been coined as a common phrase in any board sport like surfing, snowboarding or skateboarding.

The goal is for you to try something new within your massages, contemplate WHY or HOW it works, and then market that aspect to your online community. You are marketing to potential customers, not the massage crowd, so the hidden bonus for you is that over the remaining 4 weeks you can generate new content aimed at your target market with a renewed appreciation for how you do what you do, based on the direct feedback of your existing clients.

BAREFOOT MASSAGE OPEN: FIVE WEEKS – FEB. 22-MARCH 26

1.1- Feb. 22-26 Start the massage at the clients feet #FeetFirst #AshiChallenge1point1

1.2- March 1-5 Scroll down to see this weeks challenge! #GoofyFoot #AshiChallenge1point2

1.3- March 8-12

1.4- March 15-19

1.5- March 22-26

 

Your mission for WEEK 2: should you choose to accept it…

 Spend 20 minutes straight per session massaging ONLY with your non-dominant footr non-dominant foot

The Barefoot Massage Open: a 5 week long challenge for massage therapists

Take note of the following questions while providing your massages this week:

How does this change your focus?

Can you do a WHOLE BODY massage this way!?

Did you feel creative? Frustrated? Have any “WOW” moments?

What differences did you notice within the session – especially when you tried this on regularly scheduled clients?

What did your client(s) notice with this new intention?

Can you convey these realizations within your marketing?

Show your work and tag @CenterForBarefootMassage on Instagram using the hashtags #barefootmassage #AshiChallenge1point2 #AshiChallenge #GoofyFoot

We’ll repost and FEETURE the AshiChallenge post with the most likes/hearts each week.

Barefoot Massage Open: Ashi-Challenge 1.1

Are you tough enough to challenge the way you massage? Can you question the way you think about WHY you do what you do during each massage? Step up to our 5 week massage challenge that will change your massage game.

barefoot massage open: ashi-challengeTo coincide with the Crossfit Open, a 5 week long worldwide online challenge with a different workout every week, I thought we’d do one of our own!!! Whether you massage with your feet or not, whether you know FasciAshi or not, it doesn’t matter: this Ashi-Challenge is open to every massage therapist! Shake things up, push yourself and try to incorporate the challenge into whatever massage you have on the books – lets see what happens.

Is Barefoot Massage the same as a Foot Massage or Reflexology?

reflexology-foot-massage-barefoot-massage

If you are already massaging with your feet, you’ve probably spoken with clients who perceive “Barefoot Massage” to be some kind of foot massage, like reflexology.

“Oh I LOVVVE to get my feet rubbed” is one of the top responses I get when I introduce myself as a Barefoot Massage Therapist.

::eyeroll:: <<OK, breathe, Jeni>>

Just laugh it off and show them this video:

 

Give weight, then wait again.

“Give it weight, then wait” to impact the fascia (but really, the nervous system) is a pretty heavy theory that we’ve found to be important to our FasciAshi technique. Addressing the deep fascial bands, navigating the contours of muscle and bone, and applying a great amount of pressure directly to specific tissues creates a form of myofascial release that your hands only WISH they could achieve with such consistency and accuracy. The broad pressure from a Barefoot Massage is a no brainer for deep bodywork. Moving slower, OR NOT AT ALL, helps you get to that “deeper than deep tissue” feeling so many clients are looking for.

Give weight, then wait.

2017 has been a big year for barefoot massage – a lot of changes have hit the scene, all to the benefit of the massage therapy profession, and ultimately, the public! We dropped a lot of knowledge this year when we released the 1st wave of FasciAshi classes, and we can’t wait for the heavy deep myofascial ashiatsu massage training we’ll be footing out in 2018! In light of this, I thought today, the last day of the year, would be a great day to get down with ‘Part 1’ of this weighted blog post… Give weight, then wait. Enjoy! ~Jeni.