3 top free email marketing programs for massage therapists

Emailing your massage clients periodically should be a given, like Marketing 101.  You can send them monthly tips about health or something interesting, and you can also let them know your upcoming openings or changes in your schedule. But how do you do that without emailing each person individually?

An email marking service is the best way to go. You can either use plain text for a simple email (apparently, your clients’ inboxes are less likely to send them to spam that way. Read more about that here). You can also design something nice (which is what we do) that will mesh with your website.

We are going to skip over the paid versions because if you’re just learning about this now, a free version will probably suffice nicely.

Tuesday TOESday: step it up with Ashiatsu Step Stools

Stepping up to your massage table to start an Ashiatsu massage can be tricky sometimes. Placing ashiatsu step stools near your massage table can help make your life easier. Maybe the table is set real high. Maybe you aren’t the type of person who takes 4 stair-steps in a single leap when you run up the stair case! Lunging that far repeatedly overtime might put some extra strain on your knees (or KNEE if you tend to always step up with the right more than the left!)

Honestly? I was stubborn about this for years. I never had my table set obnoxiously high. I have long legs. I used my Ashi-strap (read more about that here) to help me up. I love to sneak in secret work-outs by engaging my own muscles to create a slow-mo stair climber exersize when I got up on the table. I would try and remember to take turns stepping up with my right foot this massage, and my left foot during the next massage. I would reverse the action when I was getting down off the table, and lower myself in a controlled, eccentric movement to play with that secret strengthening idea during each session. It was a nice meditative focus to maintain while I worked… and help me stay toned.

I never thought I ~needed~ any step stools.

What do massage therapists really think about my body?

“I’d never get a massage,” a friend once confessed to me. “You’d see how fat I really am.” And “I’m SO SORRY! I didn’t shave my legs!” another confesses when you’re about to start the massage. Do massage therapists care about extra cush or stubble? What do we really think about your body?

Most massage therapists are honored that their clients trust them to touch them with healing intent. It doesn’t matter what color you are, if you’re bloated from that big burrito you ate during lunch (yes, gas happens. It’s ok.), if you broke your razor or if you’re chunky.

Tuesday TOESday–help your massage client cover their stuff!

One of the benefits of teaching is that we learn every time we teach. It may be what NOT to do 😉 but sometimes it’s something cool. One of my students in my last class showed us this cool tip as to how to effectively (and we’re all about effective) cover their bits and parts when they get up off the massage table. This trick is good for any massage therapist!

Normally, they’d get up off the table when you’re not in the room. But say they need to go to the bathroom and time’s short, so they don’t want you to have to step out for them to get dressed or wrapped up.

OR you’re taking a massage class and you don’t feel comfortable being all butt nakedy in a room full of strangers when you get up off the table.

Read on (or save yourself some time and just watch the video)!

The client needs to be lying on his / her back for this to work

  • Cover up their shoulders with the corners of the fitted sheet.
  • Have them sit up, holding the flat sheet against their chest. The fitted sheet should stay put on the shoulders.
  • Ask them to put one leg on each side of the table–make sure their feet are uncovered.
  • Pull up the bottom corners of the fitted sheet and have the client pull them through his / her legs.


They have on the biggest cloth diaper you’ve ever seen, and all the private parts stay private.

As they say in the film biz, “It’s a wrap!” (Get it? A massage client wrap! 😉 )

Happy Tuesday TOESday!



Who’s your ideal massage client?

Many of us niche down pretty well after we’ve been doing massage for a long time. All of our instructors specialize in Ashiatsu barefoot massage. Some add in a little this or that in addition (like Pillossage or cupping), but we are, in essence, barefoot therapists. Who’s your ideal client for your massage?

When we first start out, our answer is usually, “EVERYONE!”

Massage therapists have a tendency to massage the way they’d like to be worked on. Love cranial? That’s probably your jam. NMT? You’ve likely taken a lot of classes.

What clients do you want to have?

You can’t determine who your ideal client is if you don’t have a firm handle on what your business is and what it does best. -Stephen Sheinbaum, Founder, Bizfi

My ideal client when I started massage is not the same as it is now.

Tuesday TOESday – using twin sheets for ashiatsu

My flannel massage sheets are the bomb. They are perfect for ashiatsu for several reasons.  The fitted sheets are nice and snug, so my toes don’t get stuck in them when I move around, and they’re super comfy. Other massage sheets work well also (some of our instructors love Comfy Co.), but I’ve worked mostly with the flannel.

Twin sheets from anywhere work great for hands-on massage or for barefoot massage if you’ve got a wider table (like the 35″ Earthlite Spirit and Ellora that we love). However, my table I use regularly is 32″.

So when I recently purchased some lightweight twin sheets for summertime use, I had a little ashiatsu conundrum. My toes got stuck in the sheets whenever I turned, and the extra fabric got in the way, twisty and pulling when the client rolled over.

If you use flat sheets on the bottom, it’s easy to pull the corners into a knot to keep the sheet snug on the table, but it doesn’t work for extra loose fitted sheets. While I did consider cutting the sheets and resewing, that seemed like a waste of time and effort, so I pulled an old trick out of the bag that I hadn’t used in years–rubber bands.

How to fix your sheets so they work for barefoot massage:

You just need 2 regular sized rubber bands (you can use hair ties too if you have those handy.) Pull the sheet super snug in one corner, wrap a rubber band around it a few times until it stays put, and tuck the extra fabric under the sheet.

Do the same thing on the other side, and voilà! You’ve got a snug sheet for your barefoot massage, and you won’t trip on the extra fabric.

Just make sure you take the rubber bands off before you wash the sheets, or your sheet won’t get clean. Plus, the bands may melt in the dryer. Can you say “messy”? 😉

Do you have any favorite tips you’d like to share?


Look ma, no hands! (on massage)

I have raved about Ashiatsu for 15 years. “Save your hands!” I’d cry. “Take a class and learn barefoot massage! Extend your career! Give your clients the deep tissue massage they crave without hurting yourself,” I’d urge.

I don’t do hands-on massage. Ashiatsu barefoot massage is the name of the game.

Last week, a client whom I  haven’t seen in years called me to ask about massage.  “I see on your website you don’t do house calls or hands-on massage anymore,” she started with. Correct. I don’t do hands-on massage, with the exception of the occasional pregnancy massage.

So she scheduled a one-hour barefoot massage at my office for her and one for her husband the following day.

A few days later, she called me back to tell me that she had misplanned, and was there any way I could go to her house downtown (a 25-minute drive) and give her husband a hands-on massage for his birthday?

I don’t do hands-on massage, I protested internally.

Tuesday TOESday: The magical thing you didn’t know your massage table could do.

Did you know that your portable massage table has many settings and FEETures that work awesome specifically for Barefoot Massage?


Fold those legs up underneath the frame and take your massage table to the floor!

Have you ever been sitting at home wishing you could practice some of your barefoot moves on your partner or kids, only to find yourself frustrated about bolstering and the challenge of maintaining cervical alignment?

That massage table is so much more supportive and comfortable than just the floor or a yoga mat!

You lie them down prone and prop some towels under their head. Maybe you place a pillow under their chest so they’re up high enough to breathe and maintain alignment, never really feeling entirely satisfied with the results.

Whose Ashiatsu photos and videos can you use?

So you’re marketing your barefoot massage biz but haven’t had time to get your photos taken or videos shot. And, man! It’s so expensive. The internet has some amazing ashiatsu photos and videos–they’re online, so you can just use them, right? Wrong! Today we’re going to talk about what you can legally use and what you can’t.

Can I use a photo I found off the internet?

  • Did you ask the photographer for and receive permission? Yes.
  • If the photographer asks for photo credit / website link and YOU DO THAT, yes.
  • Did you screenshot it and figure you could just tell people where it came from? No.