The subtle art of giving a F*ck

When we started the Center for Barefoot Massage, we set out with some high expectations for ourselves.

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We had the vision to teach our style of ashiatsu to massage therapists, and we wanted to back it with not just quality content in classes, but more importantly, high quality substance to every aspect of the company.

We wanted to make sure that our faculty is in touch with their students, the community, and the massage industry so that we keep it real.

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We want you to learn FasciAshi from someone who uses the technique every week. We want you to study under someone who leads their practice and massage business by example. We want to train therapists in person, look them in the eyes, touch them with our SOLES, and pass our knowledge onto the next generation of barefoot massage therapists. We feel that a person shouldn’t own a massage continuing education company if they aren’t teaching and practicing the work themselves – so we continue to do “all the things” for you every day.

The integrity level of every member on our sometimes overwhelmed, busy team shows through in their passion for the work they each present. You’ll feel it embedded within FasciAshi as you personally grow with the technique. We hope to raise the standard on barefoot massage education, and to help support the massage industry rise to great heights. (And I’m not just being ‘punny’ and talking about stepping up onto a massage table here, folks!)

We are specifically choosing instructors based on their influencer status within the massage community.

We love to see our team members involved as active members of massage organizations, such as the AFMTE, AMTA and massage schools. Our faculty is interactive with online massage communities – you’ve probably seen our team contributing to conversations in the Massage Business Blueprint, MassageNerd, or BadAss Bodyworkers Facebook groups. You’ve heard us speak on podcasts. You’ve probably bumped into us at our state AMTA conventions, or maybe you are one of the 80+ people currently signed up for our class at the World Massage Festival in Las Vegas this summer…. We put ourselves out there to support the forward movement of the profession. You’ve heard of us, you know us. Our instructors rank high in online searches for keywords that not only help massage therapists find them for training, but more importantly they rank high on Google for their local businesses.

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Did you know that every instructor on our team, including our co-owners Jeni, Mary-Claire and Paul, each have their own business that they are running in addition to the classes they teach? Yep. We require that every instructor, from our owners down to the TA’s helping in classes, actually have an ACTIVE practice in barefoot massage. (Ok, not Paul, but he does own and operate his own media and accounting companies, rather than massage!)

It’s not just that our instructors own a studio or employ barefoot massage therapists, but that they actually still massage and use the techniques they are teaching you in class.

This is important.

Use it or lose it. We know it’s important to be ankle deep in the material that we teach so that we can teach it better to you. We continue to massage so that we can give real life examples to our students, so that we can teach from actual experience. Not from a book, or a script, or accounts from someones stories that had accumulated over the years. We need to know a plethora of variations for every stroke to accommodate students and clients body types or tissue issues. We want to feel the impact of giving barefoot massage so that we can confidently explain what it feels like within our own bodies when we provide 6 hours of barefoot massage 2-5 times a week. This is how we refined the body mechanics for FasciAshi – through years of DAILY feet-on experience from a wide variety of LMT’s across the nation. We at the Center for Barefoot Massage not only know how important ~actual~ touch is, but how important staying “in touch” with the work we love by massaging our clients. This is a priority. Plus, we love what we do, just like you!

The businesses that our instructors proudly work day and night on have been making waves in their local communities for years.

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They have been hitting the pavement and promoting the benefits of barefoot massage to their towns, educating clients on how this style of massage can help them. You can find them in their regions newspapers, “feetured” on their city’s morning TV shows, winning “best of” contests, massaging at events in public, sponsoring charities, and being recognized as successful small business owners locally. We don’t just pick an instructor because they’ve attended ashiatsu training: we carefully select those who we’d like to help lead the barefoot movement forward through their unique voice, based on what they’ve accomplished since they were trained. Our instructors each run amazing businesses that are beacons of light, and shining examples of how to niche down into barefoot massage – make sure you check each one out!

Most importantly, our entire team teaches.

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Sure, our owners are putting in 40+ hours a week while we keep up with the Center for Barefoot Massage’s social media, blogs, email correspondence, website redesign, membership platform tweaking, registrations, video-editing, photo-shooting, researching contraindications, developing new courses, networking, budgeting, planning, instructor training, mentoring, learning new systems, continuing our own education… on top of running our own businesses and family lives…. but we also still teach the work we love. Jeni and Mary-Claire aren’t hiding behind the camera, sipping margarita’s on a beach, we are hard at work teaching massage therapists who travel from all corners of the nation to learn with them – right along with our instructors Julie, Sara, Dawn, Erin, and all those in their teacher training. We love to teach!

We’ve all got lives, too, surprisingly!

One of our owners paddle board races, another instructor has been attending Advanced Rolfing classes and road-trippin’ with her family. One of our instructors is raising two hilarious kids and meditating herself into a walking sunbeam. Two other instructors have both got a child strapped to their body while they each conquer their corners of the world! Another instructor is playing with goats in the woods like a sasquatch, while Mary-Claire wrangles her family to daily events and projects. Our weekly “#SelfieSaturday” posts that we’ve been doing on Facebook every week for the last year shows amazing insight to the lives of our faculty and alumni. We hope to inspire our fans to not only work hard, but play hard. Barefoot Massage has provided us with a variety of opportunities that has enriched our lives in someway – we know this could be you, too!


Maybe we care too much.

But, we are a growing company with an ever-expanding enthusiastic alumni base, we love what we do, and we are honored to be followed by curious, intrigued and excited fans like you.

If you care too much about your massage career, too, we invite you to come learn barefoot massage with us.

Please note: we reserve the right to delete comments that are offensive or off-topic.

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5 thoughts on “The subtle art of giving a F*ck

  1. I would love to take several classes during the full week of classes offered in November in St Louis, but my CEU’s are supposed to be in by November to renew my license. I didn’t see any other time this year that several consecutive classes were offered in the same city. I’ve taken November classes before & my (Reiki) instructor was able to give me the paperwork upfront for submission to the state board. However, I see that the Fundamentals class is a pre-requisite for the Hot Ashi, yet it’s offered after the Hot Ashi class. I’ve taken the older Deepfeet style of Ashiatsu 3 years ago with Julie Marcinak; could this serve as the pre-requisite so I can take the Hot Ashi class? Sorry, a lot of questions, I know!

  2. Hi Jeni, thanks for the clarification. I ended up taking Fijian with Mary-Claire in September — I work at a spa where I can’t do Ashiatsu table work, so I decided Fijian made the most sense. For my own home studio clients, I’m hoping to re-learn Ashi with Fundamentals in 2020!